Over the last ten years Elements has developed processes, tools and analytic feedback loops which we use to analyze and design our customer’s campaigns. This helps us attract the type of qualified lead which can be converted into meaningful transactions for you. Our successes in web design and development and internet marketing, as well as our unique services for franchise organizations, makes us an ideal partner for this SEO initiatives of this type.
It is important to recognize that each element of an online marketing system relates to and builds on the previous as well as concurrent activities. For example a robust search engine strategy relies not only on a web site that has been properly configured (consistent use of meta tags, valid HTML, and optimized web site navigation structure) but also has properly configured and composed content. Similarly, a robust Search Engine Optimization (SEO) plan may receive a boost if Pay Per Click (PPC) is leveraged at the onset in order to gain quick exposure with search engines like Google, Bing and Yahoo.
Elements has developed an approach to providing this service which maximizes results through a six month cycle. Our approach maximizes the use of PPC, SEO and Social Media where appropriate to build a powerful overall internet presence and penetration into your demographic. Our approach seeks to maximize efforts in each of these separate domains while not creating dependence on any one in particular. This allows the proper flexibility to our feedback loops and making.